The Kentucky Derby Style Guide

Celebrate tradition, glamour, and daring design inspired by Derby Day.

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What to Wear to the Kentucky Derby?

Derby week style is expressive and versatile. Dresses, jumpsuits, pantsuits, and polished
separates are all appropriate. If attending clubhouses or private venues, review dress codes in
advance, as requirements may vary.

Oaks Day (Friday) honors breast and ovarian cancer survivors in partnership with Susan G. Komen. Pink is a
meaningful and time-honored tradition — whether worn head-to-toe or as a subtle accent.

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Hat or Outfit First?

Either approach works — the key is balance.

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Hat First

Choose your hat first if you want it to be the statement. Pair it with a streamlined outfit so the hat remains the focal point.

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Outfit First

If fit is your priority, select your outfit first. A coordinating hat or fascinator can then be chosen or custom-designed to complete your Derby look.

Styling Tips

When wearing a bold print or vibrant color palette, select one key tone to echo in your hat or fascinator for a refined, polished look.


Hats and fascinators are equally appropriate throughout Derby week. Choose what feels confident and comfortable — it’s a long day.


Attending multiple events? A fascinator is ideal for Friday, while a hat or larger fascinator makes a striking Derby Day statement.


Fascinators fit all head sizes and are an excellent option if you cannot try on a hat in advance. There are fascinators that can look like hats. The key difference in the height of the crown. The taller hat crown fits over the head to stay on securely. A shallower crown requires a headband or elastic to keep it on securely.